Emergency preparedness, crisis management and communication are not « trendy », it is an imperative for organizations that have stakes, whether in terms of image, reputation, production, or political, economic or social responsibility in the broad sense. Any organization may, at some point in time, find itself « in crisis » as a result of an incident that has gone wrong, or even destabilized, or more directly impacted by a disaster of any kind. Economic studies have shown that the organizations that lost the least value as a result of a crisis were the ones that had prepared, managed, and rebounded from an event they had potentially anticipated.
Emergency/Crisis Management capability : A Moral, Financial, Social and Political Obligation
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